Makes Me Wanna Copy Something
Tuesday August 09th 2011, 9:28 am
Filed under: ad agency,advertising,branding

I want to give a big hat tip to Xerox and its global ad campaign from Y&R.

Launched in the fall of 2010, the campaign explains that Xerox can handle all of a company’s (your company’s) business and document management needs so it can focus on its “real business.”

These ads are so pitch-perfect that I actually stop and watch them whenever they come on the tube.  Pithy without being obnoxious, demonstrating an exxagerated situation that still gets the point across, fantastically cast with actors whose mere head tips communicate everything you need to know…

Well done. Not everyone agrees, but I don’t have a theoretical issue with two brands in an ad if (a) they’re there for a reason and (b) the supporting brand doesn’t eclipse the primary advertiser. I think we’re good here.

Here are my two favorites.

XEROX AND MARRIOTT: “I can’t hear you because I’m also making you a smoothie!”




XEROX AND DUCATI: “Are you busy!?”


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