Slingo, Inc. released an announcement today that was chock-full of interesting information from a new Magid report about online casual gaming. Perhaps most notable is the target audience for such free games: women aged 35-65. Yes, the same women who buy the family car, make the banking decisions and hold sway over most discretionary income in many households are spending north of 10 hours per month playing games – and potentially seeing video advertisements – online.

This will be fresh ground for most marketers who seek this coveted demographic. And maybe I’ll finally learn how to play Sudoku, but I doubt it.