Last night, the first annual Shorty Awards gala took place in Brooklyn. The Shorty Awards honor the best producers of Twitter content (tweets) in 26 categories including Advertising, Brand and Social Media.
And, Mon Dieu! - the drama! Accusations of ballot box stuffing, paying for votes and other forms of cheating are rampant! One of the biggest controversies has focused on the winner of the Advertising category, a woman named Carri Bugbee who tweets in character as Peggy Olson (@peggyolson) from the AMC TV series “Mad Men.” When she won, a fellow Twitterer who owns a real ad agency actually got mad and spammed Bugbee with endless pop-ups of a Rick Astley music video (so random…). He had hoped to capture the nation’s attention by winning the award, he said. “She’s not real,” he cried! Yeah, we get that. But she’s good. Better luck next year.
In a charming twist, each winner used a tweet (all 140 characters of it) as his or her acceptance speech. Maybe the Oscars should try that.
Should you be on Twitter? There’s no concrete answer here, of course – and I’m speaking only about individuals at this point, not companies. If you are interested in keeping up with and participating in the changing social media environment, you might give it a whirl. If you think you have something to say and can tweet 3-4 tweets a day (which is considered a decent volume and frequency) I’d say go for it. And another huge advantage is that you can “follow” other Twitterers whose opinions you’ll see on your own page each day. Just beware those who believe “Hmmm. Coffee!” is a good tweet.
Fortunately, Twitter makes “unfollowing” easy, too.
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