Knowing that computers run the universe ought to keep me from being surprised at such things, but… this is pretty cool.
Titan Worldwide, an out-of-home advertising company, has introduced addressable digital advertising on buses and other forms of transit in both the US and UK. The ads look like television commercials and can be targeted by time of day, block, zip code, demography and ethnicity.
The Metropolitan Transportation Authority is testing the system in NYC now and hopes to roll it out to 200 buses in 1Q09.
Like I said I don’t know why LED-meets-GPS amazes me: maybe its an excrutiating level of knowledge as to how long it takes to invent, test, sell and implement something this large.
I have not been able to find pricing yet, but this could be a real break-through for local business consortia and non-profits (assuming the network will take some amount of public service announcements). I have no doubt that a city may be able to use the space to post messages in the case of an emergency, as well.
Check out the video.
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