Tappening has a fresh, new ad campaign highlighting bottled water’s environmental damage in a humorous and insightful way.

Check out the campaign on Ads of the World HERE, and check out the in-depth interview I did with the Men of Tappening HERE on my first blog, Stephanie Fierman – Marketing Mojo.

Launched in November 2007, Tappening is now set to conclude its “Message In A Bottle” campaign by sending 1 million plastic water bottles (originally planned for the front lawn of Coca-Cola’s headquarters) to a recycling center.

This is a most worthy cause, initiated by Eric Yaverbaum and Mark DiMassimo - two worthy ad men who, first and foremost, consider themselves dads interesting in protecting the earth for their own kids.

If you still need your own Tappening bottle, purchase one quickly before they become collector’s items.  Tappening bags are on the way.
tappeningbottled waterMark DimassimoEric Yaverbaum