Stephanie Fierman Is (Still) A Huge Tappening Groupie

It’s been nearly 18 months since I interviewed the marketing and communications brains behind the highly successful tap water effort, Tappening.  Man, time flies when people are out saving the planet!

I also covered Tappening’s first ad campaign right HERE, which took iconic imagery and – without being too heavy-handed – delivered a hard message about the global impact of bottled water.

Mark Dimassimo and Eric Yaverbaum created Tappening as a fun and meaningful consumer movement to sensitize everyone to the financial and societal costs of bottled water and to “make tap water cool again.”  Since then, the effort has gone so public, and reached so many fans, that not only are average people making fan videos on YouTube but the effort was recently the cover story of Brilliant Results magazine.  To see a pdf of the cover and the full story, click HERE.

Keep up with Tappening:  it’s not only a model for how to create a messaging phenom from nothing – drinking tap water is a quick and easy step you can take to help preserve our world and save money.

Brilliant Results-Tappening


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