Filed under: retail
I’ve written about Steve & Barry’s before, highlighting this fast-growing chain’s approach of creating celebrity-branded clothing. Sarah Jessica Parker’s “Bitten” line has probably received the most attention. S&B has been lauded in the press for this clever approach and their ability to ride it to success with a minimum of advertising.
Unfortunately, Carrie Bradshaw doesn’t appear to have enough magic this time.
Steve & Barry’s is looking for a major cash infusion and is said to be near bankruptcy.
I have just one humble observation on this. I’ve been in several stores targeting a similar demographic: H&M on Fifth Avenue just yesterday, for example. The clothing isn’t meant for me, but I could see many pieces that were fashionable and well-designed. When I once toured a Steve & Barry’s (because the Sarah Jessica Parker connection made me curious), I was really surprised to see clothes and shoes that I thought were of very poor quality.
In the end - coupled with a little too much expansion, too fast – could it be that simple?
No Comments so far
Leave a comment
Leave a comment
Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
