An article in Crain’s NY this week talked about model apartments being sold already “dressed” – that is, sold with all the furniture, pots, pans and towels the developer had added to show prospective buyers.
It made me wonder if there’s a business in this: that is, deliberately dressing apartments (not just the few models a building may have) as part of the building process to be sold to harrassed, time-stressed yuppies and families. I was in a taxi a couple weeks ago and NBC’s “Open House” was highlighting some beautiful condo for sale – the furniture, art, etc. were absolutely perfect for the space. I fantasized about packing a bag, marching across town and moving in. The article also mentions that one of these models included all the furnishings at a 10% discount (for wear and tear), which is a nice bonus.
New York’s new fascination with designer apartment buildings – see Ian Schragers’ 40 Bond and Armani’s 20 Pine (weirdly, a building I used to work in) – would seem to lend itself nicely to the idea of a new apartment created, say, ”from the inside out…”
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