September is the big month for fashion magazines.  The cover of this month’s Bazaar shouts “1207 New Looks!” and Vogue is 798 pages long.  Every year I get out a wheelbarrow and tote them home.  It can take a month to get through them, but it’s a fun tradition.

Much of the entertainment value comes from the advertisers, who sometimes try to seem a little sexier, a little whackier, a little more avant-garde in these annual issues.

So I guess that’s what Perrier was going for with its “Riskier” ad, but is demonstrating the use of electrical products in the bathtub all they could muster?? 

It certainly does give a whole new meaning to the dangers of bottled water…

Bazaar  Vogue  Perrier  fashion