Filed under: stephanie fierman
As SF:MOGD readers know, I recently despaired regarding Microsoft’s decision to use Jerry Seinfeld in its new advertising. I love Seinfeld, but just didn’t get the connection.
Apparently I wasn’t alone.
After two ads, Seinfeld is gone and Microsoft may have introduced its loveliest, most striking advertising in years under the banner, “I’m A PC.” Check out one of the commercials:
Yes, they’ve even co-opted Apple’s “I’m a Mac,” but the ads are so interesting that – while you are aware of this – it doesn’t matter. It’s a risky move that might have made the monolith look desperate but, instead, it pays off.
Crispin Porter & Bogusky claims that Seinfeld was always intended to be in just a couple “teaser” ads; who knows if that’s true or not. The new work is terrific, and the Seinfeld ads make for great viewing on YouTube.
Microsoft advertising Crispin Porter & Bogusky Microsoft Seinfeld
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