Filed under: ad agency,advertising,branding,Internet,loyalty marketing
I realize that I’ve taken up a semi-habit of posting something goofy on Fridays… and there is definitely something goofy about McDonald’s new Filet-O-Fish ad.
Have you seen it? If not – and you don’t see a video box in this post - click HERE. There’s just something mesmerizing about it - hypnotic almost, as the fish turns and sings “Gimme back that Filet-O-Fish, gimme that Fish!” in a weird voice. And a lot of people seem to agree with me, given that the ad’s been viewed on YouTube more than 300,000 in less than two weeks! DJs are remixing the song in clubs, and fans are using it as a ringtone.
Most marketers will appreciate the business reasoning: the ad developed from the challenge of producing a spot that could be used in both English and Spanish, minus the idiosyncrasies in dialogue that have plagued many an advertiser in the past. Singing fish turns, dub in any voice and dialogue you wish, and it’s spot-on everywhere.
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