Most people think that comic book fans are all single men who either live in their parents’ basements and/or have entire rooms filled with action figures.  

It’s not true. Some of them are married (budumbum!). 

But seriously folks… I’m not going to share proprietary research here, but chicks are a growth business in the comics world.  I met plenty of great women during my years at DC Comics who love comics and graphic novels, and manga has only fueled female awareness in the US.   Several recent superhero movies, such as Ironman and The Dark Knight, have also featured storylines and characters that made them watchable for a widening swath of women.

So it’s only sensible that Marvel would come out with an updated line of Halloween costumes for women.  This is a really smart, fun idea that will bring new customers into the fold and get devotees to ditch their handmade Spider-Girl costumes in favor of a “real” one.  One-third of adults say they plan to buy costumes for themselves this year, with 62.5% of women saying they plan to celebrate the holiday vs. 54.7% of men.  and the witch thing is so old-school.

The costumes will not only sell, but they also give Marvel additional moderately-priced SKUs to position at mass retail.

Marvel Comics