http://www.stephaniefiermanmarketingdaily.com/stephanie-fierman-marketing-books-underestimate-consumers.php Business guru Stephanie Fierman shares thoughts from the world of marketing and consumerism Wed, 01 Sep 2010 12:58:29 -0700 http://wordpress.org/?v=2.9.2 hourly 1 http://www.stephaniefiermanmarketingdaily.com/stephanie-fierman-marketing-books-underestimate-consumers.php/comment-page-1#comment-1851 Neuromarketing » Buyology Roundup Wed, 29 Oct 2008 12:27:49 +0000 http://www.stephaniefiermanmarketingdaily.com/stephanie-fierman-marketing-books-underestimate-consumers.php#comment-1851 [...] Stephanie Fierman - “The problem with these books, in my opinion, is that they underestimate the average consumer. In other words, both Buying In and Buyology assume that a consumer accepts everything at face value and would be shocked to learn that marketers leverage shoppers’ feelings, beliefs, aspirations and worries in ‘non-rational’ ways.” [...] [...] Stephanie Fierman – “The problem with these books, in my opinion, is that they underestimate the average consumer. In other words, both Buying In and Buyology assume that a consumer accepts everything at face value and would be shocked to learn that marketers leverage shoppers’ feelings, beliefs, aspirations and worries in ‘non-rational’ ways.” [...]

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