Stephanie Fierman - Marketing Observations Grown Daily

Stephanie Fierman Wiggles And Wobbles (In A Good Way)

Tuesday August 19th 2008, 2:24 am
Filed under: stephanie fierman

London is so cool (cooler than my beloved NYC, perhaps… but I say that quietly).

This past month, we missed the London Festival of Architecture (LFA2008), self-described as a biennial “celebration and exploration of the city’s buildings, streets and spaces.” And what a celebration it is! 250,000 attended, and thousands more enjoyed the sight of large-scale street installations, exhibitions of music, art and dance, parties, talks and more.

At the core of the event is an ongoing discussion about how architecture impacts the environment and can make London a better place to live and work.

Marvelous. But what a lost opportunity for Kraft (yes, that came out of the blue)!

One of the festival’s highlights is surely the Architectural Jelly Competition, where firms compete in the hopes that their entry will be named the best building made from fresh fruit gelatin.

Tokion Liu won the Fresh Flower Jelly award for its movable pavilion designed for the festival’s own events. Another firm entered a jellified version of the London Millennium Bridge. Here is a picture of it (see right):

Banquet attendees were encouraged to come dressed as a “trifle or tasty dessert,” and jelly wrestling was on the agenda. Perhaps the wrestling was choreographed to the competition’s soundtrack created from the sound of wobbling gelatin.

So what am I trying to say??

The 2010 Architectural Jelly Competition brought to you by Jell-O!

It’d be jellitastic! A jellextravaganza!

Perhaps many things from childhood could be transformed into something cool as we age. Goodness knows, I thought my mother’s gelatin molds (with *gag* canned fruit) were jelloffensive, and look at me now! All hepped up about jello architecture…