I certainly took notice of American Airlines’ new $15 charge per checked bag, but I missed this one: Jetblue is charging an extra fee for seats with 4 “extra” inches of legroom!
Hold up your thumb and forefinger right now and spread them 4″ apart. That’ll be $10-20, please.
Tiered pricing seems completely at odds with JetBlue’s fundamental principles. I don’t have anything against tiered pricing, in particular, but not every tactic can work for every brand. For two people sitting nearly right next to each other to have a different amount of space based on what they’re paying feels really off. And to promote the program as “Even More Legroom” is somewhat deceiving.
I know the airlines are hurting, but for one that has prided itself on having a single class cabin, chips for all and a definite “we”-style approach, this is a bad idea. Tough times may well call for higher pricing, but look hard at the basics upon which your company was founded before take any particular action just to make a buck. Your brand should always be used as a filter. Because once that foundation is gone, it’s just about impossible to get it back.
No Comments so far
Leave a comment
Leave a comment
Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
