Interesting Ads This Week
Sunday October 07th 2012, 7:05 pm
Filed under: ad agency,advertising

2 interesting ads for the week:

1) avigilon: Avigilon is a company that makes high-def surveillance systems. I noticed this print ad because I thought it did a nice job of using storytelling to draw the reader’s attention: something that’s far too rare in B2B advertising.

2) Litter Genie by Playtex:  From the company that brought you Diaper Genie comes… Litter Genie! The products even look the same, which is – sort of weird.  Anyway, Litter Genie is a cat litter “disposal system” – the “ultimate” in cat litter odor control – and its new ad qualifies for my “Imagine” award of the week.

The “Imagine” award goes to an ad that makes me imagine that I am the client, sitting in a conference room, and a creative director has just started an ad pitch by saying, “Imagine…”

So I guess this conversation would have started with this: “Imagine cats – cool cats – wandering around under the influence of psychedelic drugs.  There’s groovy music, they’re all kinda wandering around, and then comes the product demonstration. We’re gonna shoot it like it’s a music video.”  Here’s – I swear, this is the ad’s real name – “I Haz A Catnip in Mah Head.”

Alas (as Adweek points out), even tripping cat ads are derivative these days.

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