Filed under: stephanie fierman
Even after I’d read about the site, it took me a few days before I had the nerve to check out www.UnbuttonYourBeast.com.
The site is a new effort from Levi’s geared to create a lot of talk and viral activity for Levi’s 501s. Purchases? I can’t say. But talk? For sure:
* “The raunchiest ad ever.” Australia’s Daily Telegraph
* “Devilish adverting” that’s “appropriate for a college frat party.” Mercyman53 at UncensoredSonOfGod.com
* “Levi’s has taken sex to a place of an adolescent middle school locker room [sic]. Unbutton your beast? Please don’t.” Style site DesignFail.net
You have to see this thing to believe it.
At first I was grossed out, but the ads soon had me pondering Gossip Girl’s advertising (“a sex soaked promo campaign,” according to USA Today), which I thought was absolute genius.
If the Levi’s campaign ultimately influences sales among boys/men, the two campaigns have a lot in common: they hold enormous appeal for their target audiences and freak out everyone else (which only serves to heighten the effect).
Did someone say “Sock nasty??” OMFG!!
Gossip Girl Levi’s UnbuttonYourBeast.com
No Comments so far
Leave a comment
Leave a comment
Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
