Comments on: Stephanie Fierman Presents: The Tone-Deaf Ad Of The Week

By: Wanda

Wanda — Fri, 03 Apr 2009 21:41:29 +0000

I caught this on Reputation Garage which led me here – I had seen the ad, and actually felt very confused and wasn’t exactly sure what the ad had “said” to me. I now understand why – it was tone deaf!
Thanks.
Wanda

By: Brian Belefant

Brian Belefant — Mon, 30 Mar 2009 17:58:25 +0000

Hi Stephanie.

You’re absolutely right. But of course, there’s an alternative point of view.

Please take a look at http://occasionalupdates.blogspot.com/

–Brian

By: Nate

Nate — Sat, 28 Mar 2009 20:19:16 +0000

I think you’re not getting the “cardboard” reference. The normal Kevin mentions having to put cardboard in his shoes because Kevin Garnett was so poor as a kid he had to do that. He lived through that, and having gone from ‘rags-to-riches’ is a key part of who he is.

I agree that the “pink slip” line was a poor choice given the economic crisis and all the layoffs and foreclosures, but it’s beyond reason to make a connection between Pepsi and AIG. AIG’s literally becoming a different company with a new name. Pepsi/Gatorade used a questionable line, but there’s not going to be any lasting impact on its business. Although the fact that people are talking about it certainly won’t hurt.