I wrote a post last week about marketers who are creatively capitalizing on the mangled economy, highlighting both Wal-Mart and KFC.  All are trying to do something.

More and more fast-food and casual dining chains are introducing value meals, including IHOP’s $4.99 all-you-can-eat pancakefest, lunches at Applebee’s for $5.99 and hamburgers at Ruby Tuesdays for $1… and now we learn that several states are stepping up their lottery advertising with messaging like, “Maybe It’s Your Lucky Day.”  Taking real advantage is Missouri, who is offering gas discounts with the purchase of a $2 lottery ticket.

What do fast food and lotteries have in common?  They both disproportionately impact low-income individuals who can least afford the come-ons, with respect to both their financial affairs and their health.

Lotteries A “Regressive Tax” On The Poor

This recession is looking more and more – depress(ion)ing – every day.