Facebook has announced plans to introduce real-time chat functionality in the coming weeks.
This could create a lot of valuable advertising inventory because, if they can get the non-invasive behavioral targeting just right, this is messaging that would be seen by only highly qualified, increasingly wealthy, self-selecting people during a personal, “invested” conversation. Could be particularly useful for complex (financial services?) or high-ticket items (cars, luxury).
Anything that ties people more tightly to Facebook is good in general, by the way, as eMarketer notes that the affluent Internet users pouring into social communities belong to at least three social networks and that – unlike Facebook – the fastest growing ones are highly specialized groups clustered around like interests.
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