I love the E*Trade baby and am so jazzed to see him back!
And not only will he be returing to the Super Bowl, but the company is wisely stretching its $3 million as far as it possibly can with a YouTube page, a Twitter account and a Facebook effort.
E*Trade says that its 2008 Super Bowl ads were viewed more than 5 million times online, and there were 5 million searches for the ads after the game. Social media tracker Collective Intellect also claimed that E*Trade’s spots produced the most positive social media sentiment of any game ads.
Check it!
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