Stephanie Fierman Is So Excited: The Baby Is Back!!
Thursday January 22nd 2009, 8:21 pm
Filed under: ad agency,advertising,blogs,branding,word of mouth

I love the E*Trade baby and am so jazzed to see him back!



And not only will he be returing to the Super Bowl, but the company is wisely stretching its $3 million as far as it possibly can with a YouTube page, a Twitter account and a Facebook effort.

E*Trade says that its 2008 Super Bowl ads were viewed more than 5 million times online, and there were 5 million searches for the ads after the game. Social media tracker Collective Intellect also claimed that E*Trade’s spots produced the most positive social media sentiment of any game ads.

Check it!



No Comments so far
Leave a comment



Leave a comment
Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

(required)

(required)