Filed under: advertising,customer service,environmentalism,Internet,retail
“Green” is so big and gas is so expensive. Electric cars have been around for years, but most of the actual news you hear about them involves some celebrity who has one, ergo the 48,000 and 22,300 Google results for “ed begley electric car” and ”ed begley electric bike, respectively. Outside of Begley and Woody Harrelson, it’s all a little hazy.
How come?
Jut today I came across two websites: www.priuspixelometro.com, a Toyota site that lets a user see how much he/she would save over X miles driving a Prius vs. an “average sedan.” I don’t own an “average sedan,” do you? Plus, you may drive the same number of miles from New York to New Jersey and between two spots in the Mojave Desert, but you most certainly will not use the same amount of gas. No one’s looking seriously at electric car options using this tool. The second (unrelated) website was www.costtodrive.com, which allows you to specify an exact starting point and destination PLUS the actual year, make and model of the car you drive.
Now we’re getting somewhere.
So how hard could it be to create the best of both worlds: a site that allows you to (1) specify where you’re driving from and to, (2) along with the exact car you currently own… then shows you the all-in costs of using that car vs. the (3) year, make and model of an electric car that perhaps you are considering buying? All-in costs could easily reflect both the cost of a kilowatt-hour and the cost of a gallon of gas in your home zip code as of some set date.
Wouldn’t that be fun and useful? And this site would be super-easy to build for Google, or Yahoo, or Car and Driver, or TreeHugger…
GoDaddy says www.greentodrive.com is available.
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