Faster slather
Monday May 12th 2014, 3:47 pm
Filed under: advertising,market research,women,wretched excess

I’ve written about this seemingly-vexing problem before, but – given that I just spotted an ad for a brand NEW product – I guess Vaseline wasn’t able to handle it.palmers-rapid-spray-stephanie-fierman

Who are these sad, desperately dry people who are held back from living full lives because their moisturizer goes on too slowly? Maybe we should start a support group: PFILM – People For Instantly Luxurious (Likeable? Liquid?) Moisturizer.


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