The MTA, going your way (I guess)
Wednesday February 19th 2014, 2:48 pm
Filed under: advertising

ilovenyPoor grammar and word choice in ads generally get me… I just wish it wasn’t annoying me on my daily commute.

Since the logo’s creation in 1977, the I Love New York campaign has been a popular and proud representation of the state and all it has to offer. And if you grew up here, like I did, you couldn’t get the jingle out of your head if you tried.

The latest incarnation of the campaign, though, is weird. “THERE’S MORE TO NEW YORK THAN NY.”   Say it with me: there’s more to NY than NY.

Wait – no there isn’t.

What the ads mean to say is that there’s more to New York State than New York City. So there is, in fact, “more to New York than NYC.”

But “there’s more to New York than NY?” Nope. There isn’t.

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