<?xml version="1.0" encoding="UTF-8"?><rss version="0.92">
<channel>
	<title>Stephanie Fierman - Marketing Observations Grown Daily</title>
	<link>http://www.stephaniefiermanmarketingdaily.com</link>
	<description>Business guru Stephanie Fierman shares thoughts from the world of marketing and consumerism</description>
	<lastBuildDate>Sun, 06 Nov 2011 20:36:48 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	<!-- generator="WordPress/3.1.4" -->

	<item>
		<title>I Am Not Your Cupcake</title>
		<description><![CDATA[Wait &#8211; what? You&#8217;re like a cupcake, or you&#8217;re better than a cupcake? And the &#8220;Not The Best-Tasting Cupcake&#8221; shot near the end means that your cereal is not made of cupcakes (which we know), or that it doesn&#8217;t taste better than a cupcake (which we also know)? And if I am in need of [...]]]></description>
		<link>http://www.stephaniefiermanmarketingdaily.com/kellogg-advertising-stephanie-fierman.php</link>
			</item>
	<item>
		<title>Enroll at our school, or Granny&#8217;s a goner</title>
		<description><![CDATA[Fear-based advertising is nothing new for auto manufacturers and personal injury law firms, but colleges? Capella University is running a wild TV campaign that shows all the terrible things that can (and WILL!) happen to you if you don&#8217;t get a Capella degree.  My favorite is the one that implies that your mother/grandmother will meet at ignominious [...]]]></description>
		<link>http://www.stephaniefiermanmarketingdaily.com/capella-university-advertising-stephanie-fierman.php</link>
			</item>
	<item>
		<title>Behold The Evil Ear Worm</title>
		<description><![CDATA[A lot of advertising has caught my eye lately. Sometimes, I like an ad right away and it stays that way. But there are other ads that get in my good graces, only to have my thoughts of them turn dark and menacing. Such is the case with tv commercials that produce evil earworms. earworm (ˈɪəˌwɜːm) &#8211; [...]]]></description>
		<link>http://www.stephaniefiermanmarketingdaily.com/evil-ear-worms-stephanie-fierman.php</link>
			</item>
	<item>
		<title>Trey Pennington, Social Media And Real Life</title>
		<description><![CDATA[This past weekend, a leader in the marketing and social media community, Trey Pennington, committed suicide. He went to a church parking lot in Greenville, SC, refused to heed police and shot himself. Trey left behind a wife, six children and a grandchild. Since then, Twitter and Facebook have both lit up like Christmas trees on crack. What [...]]]></description>
		<link>http://www.stephaniefiermanmarketingdaily.com/trey-pennington-stephanie-fierman.php</link>
			</item>
	<item>
		<title>Makes Me Wanna Copy Something</title>
		<description><![CDATA[I want to give a big hat tip to Xerox and its global ad campaign from Y&#38;R. Launched in the fall of 2010, the campaign explains that Xerox can handle all of a company&#8217;s (your company&#8217;s) business and document management needs so it can focus on its &#8220;real business.&#8221; These ads are so pitch-perfect that I [...]]]></description>
		<link>http://www.stephaniefiermanmarketingdaily.com/xerox-ads-leverages-client-stories-stephanie-fierman.php</link>
			</item>
	<item>
		<title>Trump Is Just Being Trumpy</title>
		<description><![CDATA[Today, I was asked what effect Donald Trump&#8217;s supposed presidential run is having on his personal brand. In my opinion, Trump&#8217;s flirtation with the presidency doesn&#8217;t impact his brand value one way or the other.  This is because – whether he originally intended it or not – Trump has had a bifurcated brand for years. [...]]]></description>
		<link>http://www.stephaniefiermanmarketingdaily.com/trump-is-just-being-trump-stephanie-fierman.php</link>
			</item>
	<item>
		<title>The Ad Agency Is Dead. Long Live The Ad Agency.</title>
		<description><![CDATA[One of the new business friends I&#8217;ve made on Twitter is an agency in Pittsburgh called Fitting Group, run by Andrea Fitting. Check them out at http://fittingroup.com. We found each other based on our mutual interest in and work with challenger brands, or big category-leading companies who need to change and can learn from challengers. [...]]]></description>
		<link>http://www.stephaniefiermanmarketingdaily.com/the-ad-agency-is-dead-long-live-the-ad-agency-stephanie-fierman.php</link>
			</item>
	<item>
		<title>Beyaz Creepy As Possible</title>
		<description><![CDATA[Birth control ads are strange. Exhibit A: the Nuvaring ad (see HERE) where the gals take off their clothes and climb into a hot tub with their yellow bathing suits on. Each woman has a&#8230; each has a number&#8230; one has a bathing cap&#8230; and then the hot tub spins like a ride at Disneyland&#8230; and there&#8217;s, [...]]]></description>
		<link>http://www.stephaniefiermanmarketingdaily.com/beyaz-creepy-as-possible-stephanie-fierman.php</link>
			</item>
	<item>
		<title>Luxury Auto Ads On Auto Pilot?</title>
		<description><![CDATA[Do you think that Cadillac and Audi know they&#8217;re running nearly identical ads?  Cadillac describes its positioning as &#8220;red blooded luxury,&#8221; Audi &#8220;progressive luxury&#8230;&#8221; I&#8217;m afraid it&#8217;s a &#8220;you say potato&#8230;&#8221; kinda thing, at best.]]></description>
		<link>http://www.stephaniefiermanmarketingdaily.com/cadillac-audi-share-positioning-stephanie-fierman.php</link>
			</item>
	<item>
		<title>I Guess It Depends</title>
		<description><![CDATA[Disclaimer: I am shooting my mouth off here and have seen none of the research that, no doubt, Kimberly-Clark completed and relied upon before launching this product extension.  Please proceed accordingly. I saw a couple new television ads recently for &#8220;Depend Underwear in colors.&#8221; We&#8217;re talking about the product that provides an &#8220;underwear-like experience&#8221; for [...]]]></description>
		<link>http://www.stephaniefiermanmarketingdaily.com/i-guess-it-depends-stephanie-fierma.php</link>
			</item>
</channel>
</rss>

