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	<title>Stephanie Fierman - Marketing Observations Grown Daily</title>
	<link>http://www.stephaniefiermanmarketingdaily.com</link>
	<description>Business guru Stephanie Fierman shares thoughts from the world of marketing and consumerism</description>
	<lastBuildDate>Sun, 25 Jul 2010 20:07:30 +0000</lastBuildDate>
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		<title>Stephanie Fierman Gives Her Seat To Darth Vader</title>
		<description><![CDATA[Branding gets a bad rap.  I&#8217;ve always thought this was fascinating because &#8211; without branding &#8211; there would be little else in the world of consumption.  That&#8217;s because a &#8220;brand&#8221; can be defined as what a product, place or person means to you: it&#8217;s the place in the mind occupied by our real or anticipated experience with that person or [...]]]></description>
		<link>http://www.stephaniefiermanmarketingdaily.com/improv-everywhere-spreading-brand-joy.php</link>
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		<title>Stephanie Fierman Suggests Goldman Sack This Idea</title>
		<description><![CDATA[Marketers become accustomed to defending, documenting and demonstrating the value of marketing itself &#8211; particularly branding.  A lot of us are pretty good at it.  When branding comes up, I stand at the ready.
Ready, that is, until I&#8217;m not.
And so it was with the news that Goldman Sachs is considering a big, broad, very public [...]]]></description>
		<link>http://www.stephaniefiermanmarketingdaily.com/stephanie-fierman-suggests-goldman-sack-this-idea.php</link>
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		<title>Sometimes Stephanie Fierman Uses A Black Marker</title>
		<description><![CDATA[I have to say that I was struck by LVMH&#8217;s new ad campaign portraying artisans lovingly creating Louis Vuitton products by hand.  I&#8217;ve seen three: one of a (from the ad copy) &#8221;young woman and the tiny folds&#8221; of wallet leather, another of a &#8220;’seamstress with linen thread&#8221; hand-stitching  the handle of a handbag and the last &#8211; the one [...]]]></description>
		<link>http://www.stephaniefiermanmarketingdaily.com/stephanie-fierman-louis-vuitton-ads-banned.php</link>
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		<title>Stephanie Fierman Has Always Found Cash To Be So Pesky</title>
		<description><![CDATA[If the indoor ski dome, a single apartment building with 57 swimming pools or the largest (entirely man-made) waterfront development in the world don&#8217;t make you think that the UAE&#8217;s definition of luxury is a little different than most others&#8230;
Check out the world&#8217;s first ATM that dispenses gold.  You* can get tiny 24K bars, or gold coins [...]]]></description>
		<link>http://www.stephaniefiermanmarketingdaily.com/stephanie-fierman-atm-dispenses-gold.php</link>
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		<title>Stephanie Fierman Has No Pores. And If You Believe That&#8230;</title>
		<description><![CDATA[Why does this still happen?
Take a look at the June cover of Glamour Magazine at right (if you cannot see image, click HERE):
The photo of three attractive models on the cover is accompanied by the headline, &#8220;Curvy? Skinny? It&#8217;s All Good!&#8221; But&#8230; which one is the curvy one?  Is it the one on the far right?  The [...]]]></description>
		<link>http://www.stephaniefiermanmarketingdaily.com/stephanie-fierman-plus-size-models-who-arent.php</link>
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		<title>You Know How Stephanie Fierman Feels About TMI</title>
		<description><![CDATA[Pringles has a new funny online campaign that skewers folks who &#8220;overshare&#8221; on Twitter and Facebook.
A key feature of the campaign&#8217;s website &#8211; http://www.helptheoversharers.com - has a &#8221;Best of&#8221; Twitter feed that streams some classics: &#8220;My arm is itchy,&#8221; &#8220;Cleaning the kitchen,&#8221; and &#8220;New shower gel &#8211; hooray!&#8221;
Amazing: &#8220;hurray&#8221; is just the utterance I was planning &#8211; too [...]]]></description>
		<link>http://www.stephaniefiermanmarketingdaily.com/stephanie-fierman-pringles-spotlights-oversharers.php</link>
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		<title>Stephanie Fierman&#8217;s Ugly American Moment</title>
		<description><![CDATA[Last week, I attended Columbia Business School&#8217;s Brite Conference 2010. &#8220;Brite&#8221; stands for brands, innovation and technology, and the event is sponsored annually by the school&#8217;s Center on Global Brand Leadership.
The two-day happening gave me enough material for quite a while, but let me start here.
There was a real mix of speakers.  On the first day, one of these presenters was [...]]]></description>
		<link>http://www.stephaniefiermanmarketingdaily.com/stephanie-fierman-brite-conference-2010.php</link>
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		<title>Dear Posers: There&#8217;s Only One Stephanie Fierman. Move Along</title>
		<description><![CDATA[There&#8217;s a real reputation-meets-revenue battle happening between online.
Today, any advertiser with a Google AdWords account can buy virtually any keyword to advertise its own goods, regardless of whether said advertiser has the rights to use the word.  This is particularly troublesome for brands that have spent decades burnishing a brand and consider the associated brand names to [...]]]></description>
		<link>http://www.stephaniefiermanmarketingdaily.com/stephanie-fierman-eu-issues-mixed-ruling-between-google-louis-vuitton.php</link>
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		<title>Stephanie Fierman Is Thinking Of Becoming A Plastic Surgeon</title>
		<description><![CDATA[Here&#8217;s a priceless and hilarious example of how overexposed, over-hyped, over-celebritized and Paris Hilton-addled our society has truly become.
You may have read about the massive insider trading case against Galleon Group.  A former consultant, Danielle Chiesi, was a participant in and beneficiary of the conspiracy.  Her criminal trial begins later this year.
Is she scared? Perhaps, but [...]]]></description>
		<link>http://www.stephaniefiermanmarketingdaily.com/stephanie-fierman-celebrity-culture-turns-us-all-into-makeover-maniacs.php</link>
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		<title>Some Toys Are Frustrating To Stephanie Fierman</title>
		<description><![CDATA[When you&#8217;re in a business that relies on trust (meaning all of them), it&#8217;s vitally important to assess your words and actions in the context of (a) how they&#8217;ll be interpreted by clients and prospects, and (b) how that interpretation may further - or detract from &#8211; from your objectives and relationships.
This brings me to ad agencies: [...]]]></description>
		<link>http://www.stephaniefiermanmarketingdaily.com/stephanie-fierman-ad-agencies-vs-clients.php</link>
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