Eat a sandwich, get a shave and come back to me
Thursday May 29th 2014, 2:28 pm
Filed under: ad agency,advertising,women

There are two tv ads running right now with male leads exhibiting some weird hygiene and grooming choices.  I find it distracting and sort of… weird.

First up is an ad for the Lincoln MKZ.  What’s up with this dude?  Is his stubble meant to look hip?  Are we going for hipster here? Because all I get is kind of grody. Oh, and you’re looking a little… gaunt.  Eat a sandwich, ok?

The second one is for a travel site called Trivago (which I keep wanting to call “Zhivago,” as in “Doctor ___”).

Where do I begin? What’s the deal with his uncombed hair? And his unbuttoned shirt? And his low-slung black jeans? And the creepy saunter (that’s right, I said “saunter”)? How about his “hey baby” verbal delivery? This ad doesn’t make me want to travel as much as it makes me want to… wash.

I guess I’m saying that – if you are going to come into my home, and take 30 or 60 seconds that I’ll never get back – I’d like to see you looking like you a give a s**. Could be just me.

Update – August 5, 2014:  It’s NOT just me! Check out this article on Slate about the actor looking “seedily creased, grayly stubbled, distractingly beltless. [A man who] may be looking for a hotel after coming home at 3 a.m. to find that his wife changed the locks.”

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