Wheee-ooooo, wheee-ooooo!
That sound you hear turns out to be the Facebook Police.
I recently twittered about Burger King’s viral campaign to get Facebook members to “unfriend” people in exchange for a free Whopper. In one week, over 82,000 people accessed the app via www.whoppersacrifice.com and unfriended nearly 234,000 friends! If the marketer had been McDonald’s – my favorite – I have to admit that I’d look hard at my so-called ”friends” in exchange for an Extra Value Meal #2…
In any case, it’s good that Americans are so addicted to fast food because Facebook shut down a key part of the app: that being the notification that the unfriended get when they’re thrown overboard for a burger. That was the sweet way the campaign spread: I may be just one person, but if I unfriend 10 folks, then all 11 of us get served (sorry) the Whopper message. After Facebook’s reaction, Burger King pulled the campaign.
It turns out that Facebook’s privacy policy prohibits a member from receiving any kind of notification if he is unfriended. Who knew? I can understand my friend Eric Yaverbaum‘s (Bubbletweet) reaction to the actions of the “Facebook police,” but I actually think this is sort of a nice, tiny piece of etiquette in the otherwise turgid sea of the Web: I may not invite you to my parties anymore, but I don’t have to send you a notice telling you so.
Eric_Yaverbaum 
Bubbletweet 
Whopper_Sacrifice 
Facebook
No Comments so far
Leave a comment
Leave a comment
Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
