Tuesday March 25th 2008, 1:18 pm
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Stephanie Fierman

I’m Stephanie Fierman, a marketing executive with nearly 25 years of multi-channel experience building successful brands and consumer-directed businesses in industries including financial services, media/entertainment and publishing.

After Harvard Business School and several years with Citicorp and JPMorgan Chase, I entered the media world via a Web publishing start-up, then went on to help great brands such as Zagat Survey and DC Comics propel their branding, communications, cross-platform sales and promotion and CRM/customer care into what has certainly become a more transparent, more demanding, ruthlessly fast-moving world.

I was able to leverage all of this when I become the first CMO and head of NY operations for Revolution Money, an exciting payments company backed by Steve Case and Goldman Sachs. Revolution Money did what no one has in over 20 years: create and run an independent payment network in the United States. With tremendous advantages for both retailers and consumers, it’s been incredibly rewarding to help the market discover this new jewel.

Whether it’s social media engagement, direct marketing, mobile, advertising, online and viral video or any of the *other* tools of our time, my work always has the same objective:  creating loyal, profitable and sustainable customer relationships around the world. 

I have had my own consulting firm, Marketing Mojo LLC, and joined MediaCom Worldwide as CMO in December of 2011. I speak at conferences, have been profiled in the press now and again and love what I do.

I started this blog to help process some of the events happening in the worlds of marketing and consumerism… It’s icing on the cake if you think these observations are useful and interesting, as well.

Click here for a selection of PROFESSIONAL RECOMMENDATIONS

Contact me by email HERE

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Visit The CMO Club community here


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See Stephanie Fierman’s published articles on Associated Content here

Ms. Stephanie Fierman

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1 Comment so far
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I have read your piece regarding “safe” ads. I would really enjoy the opportunity to show you what our bank is doing, and it has absolutely nothing to do with stability. If you would email me with your email address, I would love to send you some files of our stuff and let you see what we’re doing and get your thoughts on it.

Comment by Roger Sundermeier 03.06.09 @ 10:16 am

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