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I’m Stephanie Fierman, a marketing executive with nearly 20 years of multi-channel experience building successful brands and consumer-directed businesses in industries including financial services, media/entertainment and publishing.
After Harvard Business School and several years with Citicorp and JPMorgan Chase, I entered the media world via a Web publishing start-up, then went on to help great brands such as Zagat Survey and DC Comics propel their branding, communications, cross-platform sales and promotion and CRM/customer care into what has certainly become a more transparent, more demanding, ruthlessly fast-moving world.
I was able to leverage all of this when I become the first CMO and head of NY operations for Revolution Money, an exciting payments company backed by Steve Case and Goldman Sachs. Revolution Money has done what no one has in over 20 years: create and run an independent payment network in the United States. With tremendous advantages for both retailers and consumers, it’s been incredibly rewarding to help the market discover this new jewel.
Whether it’s mail and customer service call centers or superhero MMOGs, online and viral video, mobile, wireless, social networking or any of the *other* tools of our time, my work always has the same objective: creating loyal, profitable and sustainable customer relationships around the world.
I have my own firm, Marketing Mojo Inc., which helps companies do exactly that. I speak at conferences, have been profiled in the press now and again and love what I do.
I started this blog to help process some of the events happening in the worlds of marketing and consumerism every day… It’s icing on the cake if you think these observations are useful and interesting, as well.
Click here for a selection of PROFESSIONAL RECOMMENDATIONS
Contact me by email HERE
Connect with me on the following sites:
Visit The CMO Club community here
See Stephanie Fierman’s iMedia profile here
Visit Stephanie Fierman’s Friendster profile here
Visit Stephanie Fierman’s Bebo profile here
See Stephanie Fierman’s published articles on Associated Content here
2 Comments so far
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I have read your piece regarding “safe” ads. I would really enjoy the opportunity to show you what our bank is doing, and it has absolutely nothing to do with stability. If you would email me with your email address, I would love to send you some files of our stuff and let you see what we’re doing and get your thoughts on it.
Comment by Roger Sundermeier 03.06.09 @ 10:16 amIdentity Theft is so rampant these days because it is quite easy to harvest information from someone else.;.’
Comment by Brian Hughes 05.25.10 @ 12:39 amLeave a comment
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