Fear-based advertising is nothing new for auto manufacturers and personal injury law firms, but colleges?

Capella University is running a wild TV campaign that shows all the terrible things that can (and WILL!) happen to you if you don’t get a Capella degree.  My favorite is the one that implies that your mother/grandmother will meet at ignominious end if you don’t act now:



Here’s another – this one threatens that your kids won’t reach their “full potential” unless you go to Capella.



And lastly, here’s one that seems to be saying that you will be able to help save people from a terrible tragedy – or maybe stop a terrorist attack (“help prepare our first responders”) if you have a Capella degree.  I love it.


Who knows? Maybe the Ivies should go this route…